*Forever 21 filed a lawsuit against Gucci over trademark of stripes.
The lawsuit, filed Monday June 26th in the U.S. District Court for the Central District of California, states that the L.A.-based fast-fashion retailer is seeking protection against the trademark of “a parallel stripe design of alternating bands coloured blue-red-blue and green-red-green.”
The claim is a response to Italian luxury house Gucci, whose representatives sent a letter in December 2016 demanding Forever 21 “cease and desist from any and all use of blue-red-blue stripes,” according to court documents. Gucci followed up with another letter in January with the same demands and a third letter in February, demanding Forever 21 discontinue all sales of clothes and accessories with the blue-red-blue and green-red-green stripe combinations, which included a choker, satin bomber jacket, tiger embroidered stripe sweater, metallic faux leather bomber and floral bomber jacket.
*Footwear battle: Puma sues Forever 21 accusing cut-price chain of copying Rihanna’s shoe designs… and takes aim at Topshop too
According to TMZ, Puma filed the suit in Federal court claiming Forever 21 had blatantly ripped off at least three of the pop star’s designers.
Rihanna and fashion fans have long commented on the internet about the similarities between the Fenty X Puma shoes and those sold at Forever 21.
In the suit, according to TMZ, Puma singles out three designs which it claims have been copied by the chain store.
Puma holds patents and copyrights on the shoes’ designs.
These included the sold out Leadcat Fenty Fur Slide which did retail at $80, the Bow Slide which costs $90 and her suede Creepers, which costs $99.
*Adidas Sues Forever 21 for Striped Sneakers
Women’s Wear Daily (WWD) reported on Tuesday July 18th 2017 that Adidas has taken Forever 21 to federal court under the basis that they have been “using a three-stripe design on a range of apparel, athletic wear, and shoes that is ‘confusingly similar’ to [its] well-known and long-trademarked three-stripe design.” The sportswear giant has even gone as far as to classify the merchandise as counterfeit, as it “imitates Adidas’ three-stripe mark and, in the case of the counterfeit apparel, the Adidas wordmark and the badge of sport mark in a manner that is likely to cause consumer confusion and deceive the public regarding their source, sponsorship, or affiliation.”
Gucci Strikes Back: The Brand Is Now Suing Forever 21
Following a lawsuit from Forever 21 seeking protection from a trademark litigation from Gucci, Gucci is now suing Forever 21, HYPEBAE has learned.
In June, the fast-fashion retailer filed a suit with the United States District Court for the Central District of California for permission to continue using stripes that it claims does not bear likeness to Gucci’s trademarked green-red-green and blue-red-blue webbing, stating that “consumers are not likely to be confused into believing the Striped Products sold in Forever 21’s stores by Forever 21 are manufactured by, sponsored by, authorized by, or otherwise associated or affiliated with Gucci.”
“In two filings in the United States District Court, Central District of California, Gucci has asked the Court to dismiss the spurious claims that Forever 21 lodged on June 26, 2017, and has brought counterclaims against Forever 21 for wilful trademark infringement, trademark dilution and unfair competition.
Without doubt, the fight for stripes isn’t resolving itself anytime soon.