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Google celebrates 44th Anniversary of Hip Hop

History – On August 11, 1973, an 18-year-old, Jamaican-American DJ who went by the name of Kool Herc threw a back-to-school jam at 1520 Sedgwick Avenue in the Bronx, New York. During his set, he decided to do something different. Instead of playing the songs in full, he played only their instrumental sections, or “breaks” – sections where he noticed the crowd went wild. During these “breaks” his friend Coke La Rock hyped up the crowd with a microphone. And with that, Hip Hop was born.

  • Google unveils interactive DJ doodle.
  • The search engine says it is to commemorate 44 years of Hip Hop.
  • Google teaming up with New York artist Fab 5 Freddy.

By clicking on today’s Google doodle you are transported to an interactive player that allows you to choose records, fade between them, choose the pace of the beat and even scratch.

On the historic anniversary, music fans are invited to be the DJ by experimenting with two turntables and a crate full of records.

For the celebration animation, Google has teamed up with visual artist and rapper Fab 5 Freddy.

The first-of-its-kind Doodle features a custom logo graphic by famed graffiti artist Cey Adams, while the records have been chosen with an emphasis on hip hop’s founding pioneers.

 

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